We count and store the total number of rows across each Activity Stream every day. The limit applies to your largest Activity Stream and allows us to ensure that you have the appropriate infrastructure for your company's data size.

Activities are the core building blocks in Narrator. Each activity represents an important customer action (ex: Completed Order, Viewed Page, Submitted Support Ticket, etc...). All data tables and analyses in Narrator are built on top of these activities.

The Activity Stream is the single 11-column data model that powers everything in Narrator. It's a collection of customer activities. Most companies have only a single type of customer and thus require only one Activity Stream (ex: Customer Viewed Page, Customer Completed Order). Depending on the complexity of your business, you could have multiple Activity Streams. For example, an e-commerce business might have a warehouse Activity Stream to answer questions about warehouse efficiency, or a transportation business might have a vehicle Activity Stream to answer questions about charging station location and vehicle efficiency.

On dedicated infrastructure, all data is processed in a separate environment. On multi-tenant infrastructure, your company is sharing resources with other companies. We recommend dedicated infrastructure for larger companies because it gives you more computing power: like deploying your own system but it's managed by Narrator.

On both multi-tenant and dedicated infrastructure, your data is encrypted at rest and in transfer using a unique encryption key per company, all data is stored in separate S3 buckets, and it is impossible for your data to be accessed by another Narrator client.

Narratives are Narrator's twist on dashboards and analyses: actionable data analyses in a story-like format. All users can create and manually refresh Narratives, and each run is logged as a snapshot so you can always go back and see changes in your results. "Live" Narratives run automatically based on a schedule of your choice.